LeBron James paid a visit to sample his own cereal creation
Newcomer Kith Treats has set up a very shiny shop one floor below the Sunset Boulevard branch of Fred Segal. And while many chuckled when LA’s first cereal bar opened almost a year ago, the Los Angeles opening of New York’s first cereal bar in LA, along with a boozier competitor, likely means cereal bars are here to stay.
The Kith Treats menu is full of signature specials that can be turned into an ice cream swirl, milkshake, or a bowl — and many were personally created by some very recognizable names. Line cook turned rapper Action Bronson has created the “Bam Bam,” an impossibly sweet combination of Rice Krispies, Cookie Crisp, Cinnamon Toast Crunch, Kit Kat, crushed Oreos, and Marshmallow Cereal Charms. And as for LeBron James, his signature “The King’s Treat” contains Cinnamon Toast Crunch, Granola, and Snickers. James even stopped by to sample one during the NBA All-Star Weekend.
Founder Ronnie Fieg opened the first New York cereal bar in 2015. This new Los Angeles (which is inside a Kith clothing store) branch debuted on February 16 and carries some offerings unavailable to others, like non-dairy ice cream and handmade waffle cones. Prices start at $6.50, and customizable options are available.
Kith Treats currently has existing locations in Manhattan, Brooklyn, Manhasset, Miami, and Tokyo. Hours for the West Hollywood location are Monday through Friday from 10 a.m. until 9 p.m., and Sunday from 11 a.m. to 6 p.m.
8500 Sunset Boulevard
West Hollywood, CA
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“Celeb-Backed Kith Treats Stirs Up Sweets on the Sunset Strip.” Eater LA – All. https://la.eater.com/2018/2/20/17032664/kith-treats-cereal-bar-sunset-strip.