Lara Stone is a woman of few words. Though effusive and always ready with a gap-tooth smile, the supermodel (fashion’s favorite curvaceous blonde bombshell for the past decade, at least) prefers to let her work do the talking. As the new face of Frame Denim’s Spring campaign, Stone radiates charm in a series of black-and-white shots by the line’s creative director, Erik Torstensson, projecting the uninhibited glamour she’s become known for, but when she thinks back on her own memories of denim it’s less about ’60s chic and more about ’90s cool. “My first denim memory would be Miami, age 12. I was on holiday and totally obsessed with low-rise jeans,” says Stone. Though her denim tastes have evolved—the star is now photographed regularly in on-trend cutoffs and high-waisted trousers—she still feels an affinity for jeans, and, no surprise here, favors Frame: “[I have] quite a few pairs thanks to Jens [Grede] and Erik’s generosity!”
For Grede and Torstensson, choosing Stone for the campaign felt natural. They met the model on location during a shoot in St. Lucia several years ago and were instantly drawn to her warmth and retro appeal. “She has been a friend ever since,” says Torstensson. “We, like the rest of the industry, have always loved her Bardot-esque beauty, but it’s her ease and sense of humor that made the campaign so much fun to work on.” For Stone’s part, she describes working with Grede and Torstensson with a simple, all-caps email: “AWESOME.”
Though she’s more present than ever as a model, Stone’s primary focus has now shifted to motherhood. Since giving birth to a son, Alfred, in 2013, her approach to her career has changed. “I think it was more becoming a mum that has changed things more than anything,” says Stone. “I find it very hard being away from him, and everything has to be planned meticulously.” Even with her busy schedule, Stone still finds time to indulge in Lego, Instagram, and even the Internet’s favorite guilty pleasure, Drake memes: “I’m obsessed with the Drake Shake app . . . ” (And here’s proof.) Supermodels, they’re just like us?
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