Ji Hye Park strikes a pose for the camera, a set of hot-pink lips plastered over her cheeks. The Korean model has happily agreed to test a new beauty innovation from Seoul, one that offers a cheeky solution to the scary sheet mask selfie: the point pack, a palm-sized moisturizing mask that resembles an adorable hand-drawn sticker.
Think of it as a temporary tattoo that happens to hydrate your face, per the team at Edit9, the Instagram favorite that provided the point packs for Park’s selfie shoot. Launched in July by Hyungsuk Cho, Hyungyoung Cho, and graphic designer Jungeun Lee, Edit9 offers a charming array of colors and characters—baby blue pugs, pink gummy bears—that are used to spot-treat a dry cheek or rough patch of skin. More than a dozen natural extracts are infused in the soft cotton sheets, from lavender and hibiscus to oregano and eucalyptus, which moisturize, brighten, and reduce wrinkles in 20 to 30 minutes.
The mini masks have been described as a spot-treating solution, or a way to layer skin care, and they are that. But the original concept was altogether different: “Mainly, we wondered why only one mask came in each pack,” Cho says. “The idea was to let family, friends, and loved ones have fun putting them on together, and the designs help them have fun, too.” It’s a beauty philosophy the team plans to take with them as they look to expand their product line.
So what does Park, a self-proclaimed sheet mask lover, think of them? “They look really adorable and are so creative, and trying them was so fun,” she says. “They’re also easy to use everywhere on your body, whether it’s your cheeks, lips, neck, back, hands, knees, or feet!” Plus, as Park adds, the plastic zip pouches keep the sheets fresh, making them easy to save for your friends—or for later. Turns out these masks might just be too cute to be shared anywhere other than Instagram.
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