It should hardly come as any surprise that Pharrell Williams—musician, designer, and CFDA Fashion Icon award winner—is the newly appointed co-owner of G-Star Raw. Yes, there are the three eco-friendly Raw for the Oceans collections the maverick rapper has developed with the denim giant, and the overwhelming success of his own streetwear label, Billionaire Boys Club—but on the basis of his personal style alone, Williams is something of a denim savant. With fearlessness and natural flair, the foppish music producer has consistently transformed the workwear staple into a red carpet essential. No matter if the dress code demands for black tie, Williams has never shied from breaking from the status quo and arriving at an event in the once-controversial Canadian tuxedo. Shrunken and cropped at the ankle, his look is one part greaser, one part tailored suiting. Or, he’ll simply defy gender expectations altogether and slip a Chanel tweed jacket over perfectly distressed denim, proving that jeans are nothing but a neutral palette for styling. Vintage, designer, or custom, he never discriminates.
It’s this fashion-forward track record and a wide-ranging aesthetic that sets the bar high for Williams’s new role with G-Star Raw. As he once told us, “I get my style from just random people, everyday people—like, construction is interesting to me. Everyday things, you know, service uniforms, sports, skateboarding, normcore, grandma sweaters—all of that stuff is interesting to me.” No doubt, his talent for innovation, a keen eye, and an affinity for the freshest of denim styles will propel the brand in intriguing new directions. Here, a look back at Williams’s coolest takes on classic blues.
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